Episode 68: The Social Media Success Story of Rising Artist Anja

Meet Anya Jasmine, a remarkable young musician who's mastered the art of social media growth while building an impressive multi-faceted career. What started as consistent guitar content on Instagram unexpectedly blossomed into viral moments and a substantial following that's opened doors throughout the music industry.

Anya breaks down her accidental social media success with refreshing honesty, describing how she treated posting like "putting lottery tickets in" - the more quality content shared consistently, the greater the chances of algorithm success. After years of persistence, she began seeing patterns in what worked, particularly with trending audio clips that function almost like hashtags. Most fascinating is her ability to predict which audio might trend next, getting her "foot in the door first" for maximum visibility.

The conversation reveals surprising differences between major platforms. While Instagram fostered genuine connection and professional opportunities, TikTok proved more volatile with followers who rarely return unless you constantly battle to stay relevant in the algorithm. Anya's insights into platform-specific content strategies are gold - professional videos work on Instagram while TikTok users respond to casual, conversational content that provides immediate value.

Beyond social media, we explore her journey as a session guitarist touring Europe with artist Delilah Bond, her formative education at Leeds College of Music during the pandemic, and her production skills. Most exciting is the revelation of her upcoming artist project under the name "Anja" - a culmination of years developing her unique sound with plans to eventually use her platform to raise awareness for an under-researched medical condition she experienced.

Ready to improve your music marketing strategy? Follow Anya on social media for inspiration on how authenticity, strategic patience, and platform-specific content can build meaningful career opportunities in today's music landscape.

Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com

Chapters

• 0:00 Introduction to Anya Jasmine
• 3:45 Social Media Growth Strategies
• 7:35 Instagram vs TikTok: Platform Differences
• 18:30 Session Work with Delilah Bond
• 22:20 Education and Music Network
• 25:40 Artist Career and Future Ambitions

Transcript

Speaker 1: 0:13

Hello and a very warm welcome to you. You are listening to the Music Business Buddy with me, jonny Amos, podcasting out of Birmingham in England. I'm the author of the book the Music Business for Music Creators, which is available in hardback, paperback, ebook format. I'm a music creator myself, with a variety of credits on major labels, indie labels. As a writer, producer, I'm a consultant, an artist manager and a senior lecturer in both music business and music creation. Wherever you are and whatever you do, consider yourself welcome to this podcast and to a part of the community that is around it. I'm here to try and educate and inspire music creators from all over the world in their quest to achieving their goals by gaining a greater understanding of the business of music.

Speaker 1: 0:56

Okay, so in this week's episode, I am talking to a very, very interesting young lady by the name of Anya Jasmine, or some people know her as Anja. Okay, now let me tell you something, guys. I first met Anya about maybe about a year, a year and a half ago, at an event in London, and I was so impressed by her and why, what she does, all the different things that she does. She's very young, but she's already got an incredibly well-rounded view of where she sits in the music industry. She is superb. Some of you may know her already on social media. She's quite popular there under Anya Jay or Anya Music, and she's an incredible guitar player. She's also a producer, a vocalist, a songwriter, an artist in various guises. I really wanted to I'll level with you, right, so she was.

Speaker 1: 1:48

She came to my studio a couple of weeks ago, right, because, you know, outside of being a, you know, a podcaster and everything else, I, you know, I'm a music producer, right, I work with a lot of artists. So I was having a session with her and we were just having a cup of tea and we were talking, and we were talking about her social media and whilst we were just kind of talking, it became abundantly clear to me that her knowledge base on how social media marketing works far exceeds many, many people I know. And so I said to her I said, Anya, how would you feel about, you know, just coming on the podcast and talking about this? And she said, yeah, all, all right, great. So that was that.

Speaker 1: 2:28

And so here we are, a couple of weeks on and I got the chance to talk to her and just kind of understand, you know, her perspective. She's a fine example of a future music industry professional that I think is going to do very, very, very good things. She's already doing great things, but I think her greatest work is ahead of her, and so I wanted you to meet her right, to shine a light on who she is and what her perspective is on music and on life. So I'm going to hand over to the interview and enjoy Anya. Welcome to the Music Business, buddy. It's good to see you again. How are you?

Speaker 2: 3:02

I'm great. Thank you so much. It's really cool to be on here.

Speaker 1: 3:07

Oh, it's cool. You know I should say this, of course you know. So you and I were together in the studio what two or three weeks ago or something, and we were just chatting, weren't we? About your social media and all that kind of stuff, and I was like, wow, you know your stuff so well. So do you remember I said to you, as we were having a cup of tea, I was like, do you want to come on the podcast? You're like, yeah, all right. So that's what led us to this moment right now. So I appreciate it. I think you, actually, you know a lot more than you realize when it comes to getting things to trend and all that kind of stuff. Um, so, uh, but anyway. So I'll ask you the first question, and you, because it is about that, so let's talk about social media growth, right? So you, you've created, you know, some, like some viral moments and subsequently built, like you know, a good following on, like your guitar channel and stuff. Um, are you able to kind of explain how that happened for you?

Speaker 2: 4:05

yeah, of course. So, um, so yeah, social media. Sometimes I feel like I know what I'm doing and sometimes I just really don't. I think that it's the way that I like to explain it is, yes, the strategy behind it and you know I can kind of get into all of that as to how I kind of managed to eventually pull it off but the main thing that I kind of think about it is I feel like every time you post a good bit of content on social media, it's like putting a lottery ticket in, and the more lottery tickets you put in, of course, the higher your chances become of winning that lottery, of getting in the algorithm. And that's all that I was ever kind of trying to work towards. So I guess you know I started my music page probably about six years ago for the same page that I'm still working on posting, like trying to stick to a strict rule of posting minimum once a week, and through most of that time over the last six years have been successful. So obviously that's the first sort of thing like consistency is a really big factor in all of it, um, and I guess I learned a lot over that time as well. So the first four years of me posting all of it, and I guess I learned a lot over that time as well.

Speaker 2: 5:06

So the first four years of me posting all of it was just, you know, just trying to get content out. I wasn't really sure where I was going. I wasn't expecting anything big to happen. I was kind of just trying to get my foot in the door and give myself the best chances and increase my stats. And I started to do more research, I think over the last two years, and I started to see a lot of trends going around. Do more research, I think over the last two years, and I started to see a lot of trends going around where people would just make these really like almost low quality videos, where they would just put text over the screen with themselves and be like hey, I'm a small creator and I'm still small enough to like, reply to all the comments and interact with all my fans. If you want to help support me, then please like, like and save this post. And it was just like people politely asking for hey, I just need a bit of help here.

Speaker 2: 5:48

Um, and I saw that trend going around and I thought, oh, you know, I'll jump on that. I mean, I might as well just see if it, see if it does anything. Yeah and um, this was about I think this was for, uh, two years ago from now, about four years into my journey and I made that post and I put it out and I didn't expect a thing to happen, like I just kind of was like, oh, I saw the stats the first day. It got like 200 likes it was crashing and burning and then, out of nowhere, it started to spike and then it went absolutely mental and so many people were finding this post and I realized that actually there were a lot of things that I did that allowed that post to trend.

Speaker 2: 6:26

There were things like trending audios that people used to use where, um, if that audio, if you were to use it, and then a lot of other people would use it afterwards, it would trend and then push you in that algorithm. So it just shoved me out to loads of people's um, algorithms and stuff like that and I was just like, oh, I'm actually reaching lots of people's feed, which is crazy, and, um, I guess, like something I can say about it is sometimes you don't always realize that you're actually doing quite a good marketing thing in the moment, but over time you accumulate knowledge and kind of learn how to feed that back in, if that makes sense. I didn't realize.

Speaker 1: 7:00

I did it.

Speaker 2: 7:01

But then I afterwards, looking back, I was like, oh, now I see why this worked. I just didn't realise that I actually did put the right steps in place.

Speaker 1: 7:09

Wow, that's fascinating because we hear it a lot the other way around, don't we Do this, do this, do that, blah, blah, blah. But when you sort of retrospectively look at it like that and sort of reverse engineer it after you've done it, you go oh, it was this. Could you tell us a little bit about the trending audio aspect there was that kind of like is that tagging a particular song that's on its rise or on its way up, or was it like a piece?

Speaker 2: 7:37

of audio that you pipe into your own video, yeah, I mean um. So trending audios I'm not entirely sure of how effective they are now, because this was a year and a half, maybe two years ago roughly, when this happened for me. I still think it does work though. So it's kind of like, if you imagine, if lots of people use a trending audio, it's a kind of almost like its own hashtag. So if people are involved with that sort of hashtag, it, you know, posts that are high up in that hashtag will get pushed out, you know, to those people that have interest in it. And the same sort of thing happened with trending audio. So I I happened to use one from um.

Speaker 2: 8:13

There was a guitarist called rj passan and, um, he does these really cool, like trendy sort of guitar riffs with lots like glitching and editing on them, and, um, I noticed that his page was growing really frantically, so I chose to use one of his trending audios, um, and it just so happens that the one that I chose then started trending after I used it, which means that I was the first to get my foot in the door. So it was almost like a, it was like a tactic there. It was like okay, this one has good potential of trending on his page. I went scrolling through his reels to find one that had potential for trending before I chose that audio and you kind of have to almost predict it.

Speaker 2: 8:46

It's almost a bit like stocks and trading, if that makes sense it's like you have to predict what will do well first, and if you get your foot in the door first, then you will get the best rewards back if you're successful.

Speaker 1: 8:58

Right, and if you're a bit late to the party, then you don't.

Speaker 2: 9:01

Exactly, that's it.

Speaker 1: 9:02

Wow, so pardon my innocence here, anya, right, so because there might be other people listening going. What does trending audio? What does that really mean? So is it like you covering that song? Is it the actual recording of that song that you're tagging within the post, or something else?

Speaker 2: 9:24

Yeah, so it is that actual, uh, original audio. So for instance, on that guitarist page whose audio that I used, it would have been the original recording recording that he uploaded to his page. So what you do is on his post it will have like a little um, like a little name saying the audio, just on the post and you click on it and then there's an option to create a reel using that audio.

Speaker 1: 9:46

So that's how you kind of make the link there so there's a visual aspect to your post, but all of the audio that goes within your visual post is they. Is that audio?

Speaker 2: 9:57

yeah. So for that one it was. It's not something that I did much before because obviously it's a music page of my own, so I wanted it to be all my own music. But then when I started doing research and seeing so many people talking about using trending audios, I was like, okay, I guess I have to do a few trends along with my own stuff. And of course, like I, I credited um RJ in you know in everything and tagged him and everything, basically. So people knew that it wasn't my audio wow, fascinating.

Speaker 1: 10:23

So actually that all falls in line with when this podcast first started, episode two, I talked a lot about music distribution. One of the things I spoke about in there was social media content IDs and the importance of them for tracking audio and so that things can actually trend and so that you can actually collect on things when they do trend, and that kind of thing. I mean that's a part of it, I suppose. So that all falls in line with that. That's absolutely fascinating. So so actually really to to kind of to put a finer point on it, it's your ability to be able to predict what you think is going to blow up that forms a part of what informs your decision on what to use yeah, that's, that's exactly it.

Speaker 2: 11:06

It's just kind of almost being able to predict what has the best chance of kind of winning that lottery, in a way wow, gosh.

Speaker 1: 11:16

But of course, you know, with all that you, you've got to have the, the talent to be able to back it up right so that people can buy into you and stuff. And you know you are an absolutely kick ass musician. Um, you know, uh, so you know, it's, it's true, so it's not like you know. Oh, you know, come and come and help me. You know I'm a charity case. It's more like no, no, this is your introduction. I think you might like, if you stick around and you know, you might like. You know what I do and of course, people do right, because you put out amazing content. Um, what? What are the key, key differences for you between sort of Instagram and TikTok from your perspective? If we were to compare sort of you know, um, a TikTok post against you know, like, an Instagram reel, have you found one to be more successful for you than the other and what are the differences?

Speaker 2: 12:11

so I definitely feel that Instagram has been a more successful platform for me, but that's like probably mainly been because all my energy's been focused onto Instagram. So I guess there's a few different sides of my career and like I found that with Instagram when I would have videos, trend and be successful, it's like I would actually end up getting more projects through more work. You know I'd make more connections and get a lot of things in my DM requests and it just felt like it was bringing a more stable audience to me. Like it was bringing a more stable audience to me and it was bringing work opportunities and people would actually stick around and come reply and comment again. And on TikTok, it's like my following on TikTok is about the same as my Instagram, like literally maybe one or 2000 followers differently. Like it's pretty much the same. And on TikTok I would just use it to repost basically everything I do. On Instagram. I didn't put much effort into it because I kind of almost always viewed it as a more unstable platform, so I just didn't have as much interest in it because of that.

Speaker 2: 13:08

You know, people on TikTok are constantly on their For you page. They don't have a homepage the way that Instagram does. So when people on TikTok follow you, you know they're not going to see you necessarily pop back up again. So what happens on TikTok is you have to constantly be in the algorithm. Otherwise, no matter how many followers you have, they'll never see you again because they're only ever on the For you page. So I hate that feature. I hate that everyone's on the For you page. There's a little thing on TikTok on your feed where you can choose to click on seeing who you're following to see their posts, but no one does. Everyone's constantly on the For you page. So you're constantly having to break into the algorithm to have a chance at success and TikTok for me was less appealing because of that. But it's also very important for artists and obviously my big goal is to be a successful artist. That's my main dream and my main passion. So I'm having to use it and I'm having to kind of work my way with it.

Speaker 1: 14:05

Fascinating. Well, we'll come back to that subject in a bit. For sure, it's really interesting to hear you say that, because I've had other guests on the podcast that said a very, very similar thing to what you just said there, almost where there's a little bit more kind of trust and less speed to Instagram and it acts as more of a shop window for opportunity. You know, come and work with me I'm here as opposed to a kind of slightly more I don't know if this is the wrong term, but flash in the pan, very, very quickly gone, recycled. On TikTok, you know, I mean, there's a very interesting article just come out on Billboard, actually just this week, about how the incredibly low traction rate from TikTok to audio streams and what that conversion rate looks like and how it's dipping and dipping.

Speaker 2: 14:53

Oh jeez.

Speaker 1: 14:54

Yeah, yeah, it's an interesting one. These things go up and down, though, right, oh geez. So yeah, yeah, it's an interesting one. These things go up and down, though, right, so you know. But that's, I guess that's another story, but it's just so interesting to see that you know what you've. I mean, what have you learned about social media marketing other than the things that you've mentioned there? Is there any other kind of lessons that you've learned along the way so far?

Speaker 2: 15:14

I guess one thing that might be useful to share is, I guess, understanding how to cater to each platform and kind of analysing what you've already done and moving from there. So, for instance, I've seen so many people that will post the same sort of content over and over again for years, for years, and they've got the consistency part down, which is the first step, but then they don't ever look and analyze their own content to see what did, what did a little bit better than the other stuff. They'll just keep posting the same style of content, expecting it to blow up, when actually, if it is taking you years that it doesn't have to, you know it took. The only reason it took me years is because I had to learn about what people wanted to see as well as what I wanted to put out and find that intersection where both sides are happy. It took so long to find that and so many people don't analyse, they don't do research into social media to see what's trending right now, how to actually promote your page.

Speaker 2: 16:12

There's loads of really good channels on YouTube which talk about social media marketing and most people won't bother. They won't bother to actually go and watch all those videos and like, actually take it in and treat it almost a bit like a job. Um, and I think also that thing I said about catering to different platforms TikTok has become a massively like, much more informal platform. So you know, people don't want to sit there and watch these high end like music video clips on TikTok anymore because it just looks like an ad to them. They're not interested in it. Whereas on Instagram that can work a little bit Sometimes. People do like to see the more professional side. So you know, with artists and bands and stuff generally, what I think seems to be the running theme is Instagram is used more to look a bit more like a professional page and have a bit more of like the high-end filmed stuff. And then TikTok, on the other hand, you know the things that are successful is people just picking up their phone.

Speaker 2: 17:04

They're just literally just chatting, shit, just chatting shit and just posting it for a minute and um, people just want to hear about opinions, things that they can feed back their opinions on. They want to gain something from it. You know people don't think about that as well. You know. Know when you're putting content out, you know people when they're scrolling, don't mean to be but everyone's selfish. When they're scrolling, when they're on a doom scroll, everyone's selfish. They don't care about what you're promoting, they don't care. You know you have to be providing them something which gains their interest, otherwise they're not going to give a flying shit about what you're putting out there.

Speaker 1: 17:40

Yeah, yeah, wow, fascinating insight. Well, of course, you know talking about Instagram there. You know it's kind of well both channels, but particularly your Instagram. You know it showcases you and what you do brilliantly and I know there's many strings to your bow because there's a lot of things that you can do, but a lot of people know you, um, as as a guitarist. Um, so can I ask you about your work as a session guitarist? Can you tell us a little bit about that kind of outside of um? You know the small, the small screen, let's say, and what that looks like outside?

Speaker 2: 18:14

yeah, of course. So working as a session guitaristist has been actually quite unintentional but amazing at the same time. Just for context, the reason why it was unintentional was because I found it easiest to record and post guitar videos, so I just kept doing it and it kept getting traction. And then I accidentally found success in that path when I was trying to be an artist. But I love it, I bloody love it. So so you know, if that had to come first, that's so fine, um, but yeah, what that looks like for me is, um, well, I started touring with an artist called Delilah Bond and, um, she's absolutely incredible.

Speaker 2: 18:50

And I found, uh, something that she put out in January, I think it was, where she was looking for a permanent session guitarist to be part of her band to do her tours, and I was like, okay, well, I have to jump on this. And it was really funny because I actually was meant to be going to Japan when she had her tour and I thought, okay, well, it's a whole interview process, there's multiple steps. If I actually manage to pull this off, then I'll move my trip. I this off, then I'll move my trip. I won't go to japan for two months, I'll move it till next year.

Speaker 2: 19:21

And um, then I actually pulled it off and shat myself because I was like, oh shit, I hope I can amend these plane flights because they were a grand. So, um, I just I just jumped in, I had a good feeling, I had a good intuition about it. So that's been incredible. And I've toured with her um twice I think around europe now like short tours. We've done a few shows around the UK and we have a big tour coming up actually. So the end of October we're doing a whole Europe tour and then we have a week off and then we're doing a whole UK tour. So I have like three weeks of on and off touring that I'm very, very excited for.

Speaker 1: 19:49

Wow, that's wonderful, okay, and so would it be fair to say, then, that your social media growth was, was kind of like a form of currency that helps to go. Hey, this is a bit about me over here.

Speaker 2: 20:04

I think so, Because the thing is is that Delilah Bond is an extremely fair person. She's very kind and I think she's the sort of person that would be willing to take on people regardless of their social media following. That's nice would be willing to take on people regardless of their social media following. That's nice, but I do also think that even if you have somebody that is very like that, it's hard to not let numbers kind of persuade a little bit to how you perceive that person, if that makes sense yeah um.

Speaker 2: 20:29

So I don't know how much of my following made an impact, but being involved in that side of things as a guitarist, you know, um, it kind of allowed me to have the opportunity because, I mean, maybe I never would have seen it, you know, if I wasn't involved in that side on social media. And you know I may never found that post that she put out about, you know, her needing a session guitarist. So it's hard to say how it would have gone if my page was, um, maybe how it was two years ago before things started to really take off. But she definitely auditioned quite a few people. I think that, like, regardless of following she's, she was very open to that.

Speaker 1: 21:04

So I don't know, maybe maybe it didn't make an impact in that scenario it certainly would have bettered you as a musician, though, being like challenging yourself the way you do, because some of the stuff you play is so technical, um, and so impressive that you know you've obviously improved your. You know, if you were to have erased all the social media years that you've done, um, you know, you maybe wouldn't be as good as you are now, you know, as a musician and, uh, is that fair to say? Has it been a big part of your development?

Speaker 2: 21:35

yeah, definitely. I mean, I really appreciate you saying that I still feel like I have such a long way to go with all of it.

Speaker 1: 21:40

You're very modest, Dania.

Speaker 2: 21:42

No, but I genuinely feel that, though it's, you know, I'm happy where I'm at, don't get me wrong. I'm really happy where I'm at, but I still see like quite a long path ahead of where I want to get to.

Speaker 1: 21:52

Oh, good for you. Well, you're ambitious, that's good. Well, before we jump to the future and what's coming next, can we just jump back a little bit? Right? So you studied. I remember you telling me you studied a degree in music production at Leeds. Is that right?

Speaker 2: 22:09

Yeah, that's it, leeds College of. Music.

Speaker 1: 22:19

Brilliant, brilliant place. Okay, so how was your educational experience and how?

Speaker 2: 22:20

important was it to kind of setting you up with where you're at now. I think that it was a really good push in the right direction and I don't know if things would have lined up the way that they did. Let's say, if you know, I'd gone to uni to study an academic subject, which I may, may have done. I was really strong with actually Japanese when I was in school because I did that for one of my A-levels and I did think about going into that realm, um, and then I was like, oh, maybe I could do something like translation. And then I started thinking about it more and I thought I don't think I want to do that. That might grate away at me for the rest of my life. Um, I love, love Japanese so much though. Um, so you know, I don't know how the path paths would have been different, but I know that it would have been very different if I didn't study music production.

Speaker 2: 23:00

It really was like just being in that environment of.

Speaker 2: 23:03

You know, I was living with musicians for the entire time that I was there in my first year during COVID.

Speaker 2: 23:08

When I went, you know, the entire building that we were in was only music students, for for Leeds College of Music, the whole building, um.

Speaker 2: 23:18

So there were floors and floors and floors of us and, like you know, I mean people weren't the best at keeping to social distancing and all of that at the time. So we were still having, like you know, jams in people's kitchens and, just like you know, there was always somebody to knock on their door and be like, hey, I just made this thing, do you want to come check it out? And just being in that like, really like creative and inspiring space, especially a time where we had to be inside and not be going out and doing things because of covid, you know, it was a really like strangely motivating time to be at for me. I didn't find covid a very depressing time because I had a studio in my room, so I was just like I was very lucky, very blessed in that way interesting, wow, and and actually you, you kind you built a network, obviously, of music creators and fellow like-minded people at that time that you still work with now.

Speaker 2: 24:07

Yeah, I know. So there's quite a few people that I'm still working with, really strongly in contact with them.

Speaker 2: 24:12

it's funny you say that because literally my housemate that I lived with for like two years at uni I'm now working on a short film with him to write some like modern, modern rap, like hip-hop instrumentals and like there's so many like, yeah, it's been a recent thing, just like I'm just doing a little bit of help in the film music department with him, um, so it's like there's so many connections, you know that can come from that and um, I do think also that just being in that environment constantly kind of pushes you into the right realm. You know, I don't know how much music I would have done if, um, I wasn't surrounded by the right people.

Speaker 1: 24:44

If that makes sense, yeah, yeah, that makes that makes a lot of sense. It's wonderful listening to you know, and you, because there's the you do, you work so hard and there's so much, there's so many different things that you do you know, just like casually mentioning that there, it's like it's so, so interesting. I think it's really inspiring, actually for you know a lot of the younger generation to listen to you and go, oh, wow, yeah, yeah, you can do this, this, this, this, this and this. It's difficult to do everything all at once, isn't it? But you can do lots and lots of different things.

Speaker 1: 25:13

You know, um, so you know you're, you're known, as I mentioned earlier. You know to some, you know to some of your followers, for example on social media, that as a guitarist in sort of rock and metal, um, but of course, you know you're an outstanding producer as well, um, I think, and you're also a superb vocalist and songwriter, um, so can you tell us a little bit about your, you know your artist project moving forward, um, and what you want that to look like?

Speaker 2: 25:42

yeah, no, of course, it was very kind of you, I think. Um, so, with, with all of that side of things, um, my passion's always been to be a singer, I think, above being a guitarist like I love playing guitar it's it really is so fun to do that on stage. But, you know, I've always wanted to be an singer, I think, above being a guitarist like I love playing guitar it's it really is so fun to do that on stage. But, you know, I've always wanted to be an artist of myself.

Speaker 2: 26:00

I think one of the first things that I've been doing with the music has been creating it. Like, since I've started even playing an instrument, I've always created music and I just want to be able to share that. And you know, that's why I learned how to produce, because I wanted to get what's in my head, you know, into a door so that I can really, like, make my own sound with it. And, um, you know, I'm starting to debut this artist career under the name Anja and um, we have obviously a music video that's coming up that I spoke to you about before.

Speaker 2: 26:29

So yeah there's a pretty strong debut going. I'm a bit nervous about it because I just don't know how well it will perform. But I'm trying to just not really fixate on that. I'm just going to sort of just let it do its thing and just keep putting things out there and, um, you know, I hope to, you know, do something like what delilah bond's doing, you know, in a bit of time if I work hard on it.

Speaker 2: 26:49

Um, because she's no, you know she's got decent number of streams on spot, spotify, she's able to do tours and like make lots of ticket sales. She's got a really strong fan base that are like mental about her, like they love her so much and adore her and, um, you know it's, it's really sparked a motivation in me. I think, seeing that and touring with her as a guitarist being like, oh, you know, I think I have something valuable to put out there and I think that I could, I think I could give a lot of good to the world if I was given the opportunity to. So I want to work hard and, you know, put out there and I think, something that I actually mentioned to you that you know I don't go into massive detail about, but, um, you know, I got a bit unwell about two years ago with a condition that has not got enough research in it and, um, it's something that I want to speak up about one day and if I have a platform that's big enough, I would love to do some fundraising to try and put into research to help people that went through what I did because I had to find the internet.

Speaker 2: 27:47

I had to use the internet to find out what I had, and a lot of doctors didn't even know what it was. And that's scary. That was very scary to go through something that intense and traumatic and not have anybody understand. So I want to be able to put out there, I want to put out goodness, and I just want to, like, really help people. I think, and if I had a platform to do that, as well as sharing my art fulfilling me, I'd be able to help a lot of people that have, like, experienced similar things to me yeah, absolutely.

Speaker 1: 28:16

God, well said that's so wholesome. I love that. Um. I think that that you're the perfect voice for that as well, do you know? It's funny though, andrew, because you, to me, you bear all of the hallmarks of someone that's going to be very, very, very successful, not just based upon your, your capabilities and your. You know your talent of people, have got talent right, but the thing that separates people is very often it's hard work right. You know the ability to just roll up your sleeves and get grafting, and you do that. You do it in abundance.

Speaker 1: 28:48

I think I can only imagine that, like when you're touring and you see those audiences, you already know what that feels like to face them, and I think that that prepares you for when you step into the light. You know yourself in your own right, and I think that in the next few years ahead of us, I think you're going to build a very, very loyal audience, and when that message is ready to be told, I think people will be ready and I think people will be susceptible to it, and you'll be able to make a huge positive change. So it's really really, really exciting. I'm really excited to see how it all unfolds, and I think that's one of the many reasons why I wanted to talk to you today and on the podcast right now is because I boldly predict that things will grow for you, and it's really nice to document our conversation about this in 2025.

Speaker 1: 29:44

Yeah, that's really cool, rather than going hey, it's 2032, you know, angie, yeah, yeah, I think that's ahead of you and I think you're ready for it as well. Yeah, yeah, she's, you know, I think you know. I think that's ahead of you and I think I think you're ready for it as well. You know, um, and I think all the things that you've been doing the last few years have set yourself up really, really well for it, because you know what that pathway is going to look like, um, and you'll be able to bring so much positive change. You know, and, on top of all, that you're just such a lovely person and people are going to love that about you.

Speaker 2: 30:14

You know, um so sorry, thank you I'm making you gush now, sorry, and yeah, I wasn't part of the plan, uh, but um, but yeah, you must be excited, though I'm really excited and, like I I'm, you know, now that you mention it, I'm really happy that we have this kind of time stamp in in the timeline of everything unfolding and um me too I you know what it's like I actually do have confidence in myself with this and I don't say that with with everything you know, like there's I choose you know what I, what I say that with but I think genuinely with this artist career.

Speaker 2: 30:45

I have a lot of confidence in it and I think that I've I've spent so long trying to find exactly what I want to do and find a way to make it unique and also feel like me, and it's taken, you know, probably about six years of music creation before I've got to this point where I'm ready to debut and I actually have like confidence. This time I actually have confidence and I just think that as long as I stay persistent and I just keep focusing on putting out my art you know, not shaping it for anyone else's, you know reasons just to shaping it for my own I think that it could be something very valuable and I I really hope that it does do well and I'm willing to work hard on it for a long time, you know, to get it to where it needs to be. So I have confidence.

Speaker 1: 31:30

Yeah, yeah, you just explained the very essence of art, right there you know, by not being too premeditated, by moulding into something that you think you should be. You know, it's very easy to fall into that trap, especially in, you know, in social media and everything that we see there where it feels like we have to, you know, chase certain movements and that kind of thing. So you've done really, really well to navigate to this point in your career, because you you could have done this a few years ago and rushed it and you didn't. Um, and yeah, that's. I admire that. You know um, okay, well, I know you, I know you're a, a, you know a busy, busy person. So I'll, I'll, I'll let you go for now, but, you know, maybe we could revisit this in the future and talk again on the podcast.

Speaker 2: 32:16

Yeah, of course that sounds amazing. And again, thank you for having me on here. It's been really cool.

Speaker 1: 32:20

Oh, pleasure, absolute pleasure. Oh, there you go everybody. That's Anya. What a superstar. She's great, she's so level-headed, she's so impressive on so many levels and I think it's really interesting to hear, you know, her kind of, her ups and downs with social media and because she it wasn't just like it can.

Speaker 1: 32:41

It can look, if we're not careful in the music industry, like we see people that have like flash in the pan moments or kind of you know overnight success and it's become a cliche, and of course it's. It's actually nonsense. You know, it takes years and years of graft to achieve anything that's worth its salt in life. We all know that, and music is no different. But I think what's really interesting about Anya is that she kind of just dug away at something for years and years and years and then it started to work and it was at that point that she started to go ah, ok, I can see that I did something and it worked, and that enables me to be able to explain how this worked something and it worked and that enables me to be able to explain how this worked and that's fascinating. I think that's fascinating in any um sub-sector of the music industries, uh, but especially in social media marketing where, you know, algorithms change and things change all the time. It's a constantly evolving landscape. So, um, that was a snapshot into into that and also into the other lines of her work and also what to expect next, because I boldly predict that big things are ahead of her in the music industry. So it was nice to be able to kind of just take a little snapshot of that and time print it.

Speaker 1: 33:47

In 2025 that we discuss this before things, I think, really blow up for us. So, anyway, there we go. I hope you enjoyed a thing or two and I hope you enjoyed listening to Anya and her thoughts. And have a great day everybody. Until next time. May the force be with you. The Music Business Party. The Music Business Party.