The Music Business Buddy

The Music Business Buddy is a podcast about the future of music careers.

Each episode explores how artists and creators are navigating today’s evolving music industry — from AI and streaming to publishing, sync licensing, branding and fan growth.

Featuring conversations with music executives, creatives, entrepreneurs and innovators, the show offers practical insights into how the modern music business really works.

The Music Business Buddy is hosted by award winning UK based music professional Jonny Amos. Author of The Music Business For Music Creators (Routledge, 2024), Jonny is a music industry consultant, artist manager, producer and educator.

Podcasting since 2024 • 98 episodes

The Music Business Buddy

Latest Episodes

Episode 97: How Artists Build Real Fans In China (Platforms, Strategy & What Actually Works)

China can look like the biggest opportunity in music and the easiest place to get lost. I sit down with Jonathan Heeter, who runs Middle8, an outsourced China division for Western labels and artists, to translate what actually works on the grou...

May 13, 2026 • Season 1 • Episode 97 • 47:35

Episode 96: How Indie X Turn Fans Into Income (Artist Ownership & Revenue Strategy)

The fastest way to stall a music career is to build a following you can’t reach. I sit down with Jack McCarthy from IndieX to get practical about artist ownership: how attention becomes data, how data becomes relationships, and how relationship...

May 06, 2026 • Season 1 • Episode 96 • 36:46

Episode 95: How SongPot AI is Changing Music Discovery (And What It Means for Sync & Creators)

You can feel the right track in your bones, but finding it inside a giant catalogue can still be painfully slow. That gap between what we mean and what search engines can understand is where sync licensing briefs stall, temp tracks take over, a...

April 29, 2026 • Season 1 • Episode 95 • 44:25

Episode 94: How To Build A Music Fanbase From Zero

The leap from making songs to building a career isn’t magic — it’s momentum you can engineer. I pull back the curtain on how to launch a brand-new artist from zero data to investable, using a practical framework that blends creative clarity wit...

April 22, 2026 • Season 1 • Episode 94 • 16:55

Episode 93: Inside Hit-Making With Grammy-Winning A&R Pete Ganbarg

Hits don’t happen by accident. They happen when the right singer meets the right song and a focused team executes without ego. That’s the throughline of my conversation with Pete Ganbarg—a two-time Grammy-winning A&R leader whose fingerprin...

April 16, 2026 • Season 1 • Episode 93 • 34:14